4.Advertisements

a) Colour

I thought this advertisement showed so much colour and it really stands out and shows the range the product has to offer. I believe that it definitely makes me want purchase the product as you are able to get a close up of the thongs and see their broad range. It is quite different to other shoe ads as you can see the hundreds of thongs exploding out of the middle which draws the audience's eyes towards the center and then outwards.

b) Lighting effects

This advertisement just shows the use of light and how it created the famous Nike logo tick. Even though it shows nothing about what Nike sells it sends them message across of their famous logo which is world known. Also the name alongside 'Nike' and the added word 'fire' because of the lighting effect which suggests that Nike is theoretically on 'fire'. Because Nike is such a well known brand, they are able to come up with an ad without showing any of their products which can be an advantage because it is so different to other ads.

c) Scale + Depth

This apple iPod + iTunes gives the audience a feel of what comes with such a small electronic iPod as you can see thousands of album covers coming out of the iPod. This convinces the audience to want to buy an iPod as it suggests you get so much out of something so small. It is also creative to make an ad that is 3-D so you get a more realistic feel and can notice the intricate detail on the albums. It's interesting because you notice it from bottom to top as you see the very small iPod nano and then notice the albums from a very significant size and then slowly as you draw your eyes to the top the albums become bigger and then even explode off the billboard. I believe it will definitely get people to buy an iPod and further purchase songs of iTunes especially as it shows the broad range of music that iTunes offer.